COGNITION AND INTELLIGENT ENTREPRENEURSHIP

Abstract

The aim of the paper is to study how it’s possible to enhance the cognitive enterprise model by the theory of autopoietic systems. I propose a model that considers the organization as a closed system in which all cognitive activity is necessary to develop coherent operations needed to adapt the firm to environmental perturbations. The central issue of the work consists in the presentation and description of the “chain thinking-action” as a cognitive basis that builds models from which derive the actions that characterize the transformation of a business enterprise in order to maintain the viability over time. A \\\\\\\\\\\\\\\"winning\\\\\\\\\\\\\\\" entrepreneurial thinking is able to give a direction (objectives-strategy) always aimed at improving the organization’s vital parameters. The role of entrepreneurship and management, therefore, is to create the conditions to encourage a continuous development of cognitive models in organizations, in order to maintain the conditions of survival and to lead the company in a situation of evolution and improvement.

Keywords

• cognitive system, cognitive models, autopoiesis, organizational behavior, intelligent firm