We intend with this paper to interpret the effects of sense in stating that fall on the Brazilian military dictatorship (1964-1985), from the nominations received to the period from different positions that the subject occupies. We used an editorial in the Folha de S. Paulo baptized the years that lead to “ditabranda”, images of a blog about the controversial card in memorial of Universidade de São Paulo (USP) and headlines in the newspapers entered the sixties who announced the seizure of power by the military to conduct our analyzes and considerations we make use of French Discourse Analysis.
