Pembangunan Ketahanan Pangan yang Berkelanjutan dalam Masa Pandemi Melalui Aplikasi e-Grocery

Abstract

This study aims to examine the factors that influence consumer purchasing decisions in using e-grocery applications technology. This paper using the basic theory of Extended Technology Acceptance Model (TAM) and its relationship with the development of Indonesian food security during a pandemic, where the results are expected to provide input to government to develop special policies for all parties related to the use of e-grocery applications such as farmers, fishermen, market traders, mobile vegetable traders and user communities. This study uses a quantitative method with the Partial Least Square (PLS) statistical test. The results of this study are the benefits felt by consumers from the use of e-grocery do not have a significant effect on consumer purchase intentions, while ease of use, trust and financial risk are factors that affect consumer purchase intentions in using e-grocery applications

Keywords

• e-grocery
• food security
• technology acceptance model
• online grocery shopping