REFLECTION OF SELF-IDENTIFICATION IN THE REGIONAL PRINTED MASS MEDIA

Abstract

The ways of reflecting and linguistic expression of territorial identity in the printed regional mass media were the subject of the study. The printed publications of the Yenisei region: Zarya of the Yenisei (socio-political newspaper of the city of Lesosibirsk), Angarsky Rabochiy (socio-political newspaper of Motyginsky district), Yeniseiskaya Pravda (Yeniseisk and Yeniseisky district socio-political newspaper ), Zarya (social and political newspaper of Pirovsky district), Severo-Yeniseisky Vestnik (municipal newspaper of North Yenisei district), Novaya zhizn (Kazachinskaya socio-political newspaper of Krasnoyarsk Territory) were chosen as the material for the research. Goal. To consider the concept of “regional identity” and to identify markers of territorial identity in the regional printed media. Research methods: the descriptive method and the method of the contextual analysis. Results. The regional identity is defined as a form of collective identity at which its carrier is capable to spatiotemporal identification, valuable, emotional, regulatory correlation with the outside world. When analyzing the texts of the regional newspapers certain features of reflecting and shaping the territorial “self” are revealed, that is characteristic of provincial newspapers in general and distinguishes them from the federal media. It is established that the mass media can be considered as means of formation, expression and transfer of regional values and are effective means of reflection and modeling of territorial identity.

Keywords

• региональная идентичность
• региональные печатные средства массовой информации
• маркер региональной идентичности