The communication of heritage: Assessment of the communicative process in museums of Asturias

Abstract

Communicating of heritage, especially in museums, is a complex process due to certain particularities. Each museum is unique because of the diversity of objects, the discourses generated and the interactions between different audiences. It makes it difficult to build theories which help to understand and improve the communicative process with in the museum context. In this way, from prior studies and through both a direct observation and monitoring of the guided visits, this work shows the analysis of 7 museums from Asturias, focusing on the spatial distribution, the museography and the interventions of the teachers and students. The results show that museums are making an ef-fort to set up multidirectional communication models, doing a coherent design between exhibition spaces, the ob-jects’ museography and the teachers’ explanation. Nevertheless, there are some problems which impede a full con-nection between the school and the museum, which limit the effective communication of the message about herit-age.

Keywords

• Comunicación
• Museos
• Patrimonio Cultural
• Educación patrimonial.