U.S. Presidential Election – 2012: trends tone in marketing and political PR

Abstract

This article is a synthesis of political PR strategies used in the U.S. presidential campaign of November 6, 2012. Also, we elucidated electoral profiles of the two candidates-Republican and Democrat - campaign themes impact on American voting decision. Article contains U.S. electoral marketing trend analysis, design principles of electoral spots, negative advertising in campaign.

Keywords

• Barack Obama
• Mitt Romney
• democrat
• republican
• electoral marketing
• campaign themes
• electoral profile
• political advertising
• debates
• political discourse
• cultural persuasion