Modern universities, due to the changes in their environment more often become similar to business organizations in their activities. Just as businesses they are beginning to realize how important is the idea of social responsibility of their effective functioning. The most immediate stakeholders are college students and preparing them to find themselves in the labor market. The article made a brief analysis of the issues of university social responsibility and the results of research conducted among students of tourism and recreation and nature tourism from University of Life Sciences in Poznań. The study concerned the behavior of university staff that could affect the development of ethical and socially desirable attitudes of students.