DEVELOPING A HARMONIOUS CULTURE-BASED SUSTAINABLE EVENT MODEL IN BALI TOURISM VILLAGE

Abstract

Environmental measurement standards of various events that are easy to understand are currently still in a debate in various sustainable tourism studies. This study aims to develop an environmental measurement model based on community participation and harmonious culture in an event activity in a tourism village. This study uses two approaches, qualitative and quantitative. Event organizers are selected as the research informants to deeply explore the event implementation. The result of qualitative data processing is used as a base in questionnaire construction. Respondents are selected using stratified proportional random sampling and 82 event organizers has fulfilled the questionnaire correctly. The qualitative result indicates that belief system, cultural values, and community participation are new variables to measure green event. The quantitative result indicates that event organizers have good understanding on harmonious culture-integrated environmental measurement indicators. The trial result of the model on a case study of Cultic event finds that harmonization with God and Human dominate the event activities, whereas harmonization with environment is mostly immeasurable since the event is a traditional community- and cultural-based event. The research result contributes to the development sustainability theory, especially in environmental management. The model attributes can be developed further by adding several indicators, such as government, supplier, and the existing associations.

Keywords

• harmonious culture
• sustainable event
• tourism village