El Grafismo Apuntando al subconsciente de los consumidores

Abstract

This article is about "Graphics" focusing on the subconscious of consumers. This is an area that shouldbe treated with responsibility by those who do advertising design and evaluated objectively in the context of the relationship between product and consumer. The participation of experts in activities prior to the preparation of advertising material, will make it possible to consider the behavior of different target groups and how they become extremely influenced by the different media which control the management of aggressive marketing. There is a direct and indirect participation of the subconscious at the time of daily activities, this influence is decisive in the development of any human activity; purchasing decisions, taken daily, are related to exposure to marketing information that determines the space and time in which a response is given. Market growth and the need of consumers have demanded that makes working constantly with new communication strategies which target the emotions, a sensitive aspect of human beings, and this leads to invasion of privacy at all times, becoming a widely used tool in advertising and marketing.

Keywords

• Graphics
• subconscious
• brands
• products
• consumer