Perception of unconventional food by consumers in the age group of 50–60 years old

Abstract

The aim of the study was to assess the perception of unconventional food by respondents in the 50+ group. The research tool was a questionnaire developed by the first author that included questions about the definition of unconventional food, factors determining purchase and consumption, and identification of specific unconventional food products. Unconventional food involves products from a geographical range that is different from the climate zone where the consumers reside. The results from the survey indicated that respondents lacked adequate knowledge about unconventional food. Indeed, most female respondents also believed that unconventional food was a health hazard. Of note, the results indicated that men in the 50+ age group knew more about unconventional food than female respondents. Further research should focus on sources of knowledge about unconventional food and possible ways to encourage incorporation of these products into diet among the 50+ age group.

Keywords

• unconventional food
• perception
• 50 years old consumers