Tekstilna industrija (Jan 2020)
Athleisure: Sport-style luxory
Abstract
Clothes and fashion play a significant role in people's daily lives and therefore have many functions. Clothing allows people to form a specific image of themselves as individuals and members of a social group. In recent decades, the popular clothing style Athleisure has become more and more popular and refers to luxury sportswear that emphasizes the physical attributes and characteristics of the wearer. Athleisure has a significant share of the fashion market and annual growth of about $10 billion in America alone, with a tendency to grow steadily. This trend assumes a particular lifestyle that entails both luxury and care for one's body; that is, one who wears Athleisure has enough money and time to devote to one's appearance. Athleisure highlights a male and female athletic figure, openly showing how aligned with the modern image of physical beauty. It also fosters an interest in sports and fitness-based activities as a way to reach the ideal body. This paper will discuss the evolution and characteristics of this style, its position on the market, as well as the psychological, sociological, and ideological implications it exerts on individuals and society.
