Cyberpreneurship Resistance in Advocating Digital Inclusion Towards Socio-Cultural Sustainability

Abstract

Cyberpreneurship has been recognized as a key driver for inclusive digital ecosystems worldwide. However, various factors can hinder its effectiveness in promoting digital inclusion and socio-cultural sustainability. This quantitative research aims to examine the factors of cyberpreneurship resistance underpinned by Innovation Resistance Theory (IRT) for advocating digital inclusion towards socio-cultural sustainability. The study seeks to further investigate the functional and psychological barriers that cyberpreneurs encounter in their efforts to foster digital inclusion, ultimately contributing to socio-cultural sustainability. This research utilizes a sample of 384 respondents, including cyberpreneurs, business owners, and business managers involved in various types of business operations. Data was collected through surveys, and statistical techniques such as descriptive statistics and multiple linear regression analysis were employed to analyze the collected data. These analyses aimed to identify key resistance factors hindering cyberpreneurs' endeavours and understand their impact on digital inclusion and socio-cultural sustainability goals. The findings not only shed light on a deeper understanding of cyberpreneurship resistance in the context of advocating digital inclusion and socio-cultural sustainability but also inspire policymakers, entrepreneurs, and stakeholders to formulate evidence-based strategies for fostering inclusive digital ecosystems and promoting sustainable socio-cultural development.