The Art of Spectacle as a Second Reality

Abstract

A media genesis as multimeaningfull phenomenon means its transformation from its initial function as a transmiter of a message and information into an active subject in the process of communication towards a powerful mean of critical opinion. On that road, from the role of information transmition, medias strengtened into a leading factor in shaping critical opinion of a recipient. A project is focused on a communication processes analysis within modern society, revealing dominant feeling of passive dependency of a media content by the recipient and media’s active role. During that process, information becomes antipodal entity, which abolishes the meaning and primarily serves as a reminder on an undisputed credibility transfered into a spectacle as an art expression. Within that process, recipient who is supposed to criticaly think about media content transforms into a muted and brainwashed consumer of everything that is presented by media. The art of spectacle becomes reality.

Keywords

• abundance of information
• information - advertisment
• process of simulation
• spectacularization of tragedy
• indifference