Breakeven and profitability analyses in marketing management using R software

• Khalid M. Dubas,
• Lewis Hershey,
• Inder P. Nijhawan,
• Rajiv Mehta

Affiliations

Khalid M. Dubas

ORCiD

Dr., Professor of Marketing, University of Mount Olive, NC

Lewis Hershey

Inder P. Nijhawan

Rajiv Mehta