Collaboration Between Lowersilesian Cultural Tourism Attractions – A Reality or a Dream of a Future?

Abstract

Interorganisational cooperation seems to have become the common strategy in a modern tourism market. On one hand it strengthens organisations with all the benefits it can offer, on the other it develops and promotes the competitive advantage of a destination on a global tourist market. The paper focuses on cultural tourism attractions sector in Lower Silesia region in Poland. It sets out to identify various forms of the collaboration and follows with analysing two different cases of them. They are furthermore compared which allows to draw conclusions concerning both the benefits and weaknesses of both. Final results include assumptions of the authors concerning the conditions for succesful collaboration in case of heritage tourism attractions.

Keywords

• collaborative strategies
• interorganisational cooperation
• heritage tourism attractions