The logotype, fundamental unit for a brand’s visual identity

Abstract

The paper presents some variants in making a logotype necessary in the building of an efficient visual identity. Logotypes are used to present commercial brands destined for the market and not only. On the other hand, the paper presents a widespread conclusion about makind a logo seen as a visualisation methods and reception of the graphic message by the consumer.

Keywords

• logotype
• visual identity
• brand
• ad
• logo