Ekonomiczne Problemy Usług (Jan 2015)
Internationalisierungsstrategien Polnischer Unternehmen
Abstract
Only after 1989 as a result of the system transformation, Polish entrepreneurs gained direct access to foreign markets: in Europe and beyond. Within two decades Polish companies managed to appear on foreign markets. Some companies managed to conquer the world markets and maintain a competitive advantage, e.g. KGHM.The reasons for internationalization of enterprises are different; however, mostly the internationalization motivation is to gain market and cost advantage over competitors. Successful examples of business internationalization also include ORLEN, Drutex, Solaris, Big Star Limited, Gino Rossi, Tymbark and many more. This paper is focused on two selected examples of companies that operate internationally and are leaders in their industries. Internationalization strategies and opportunities of Polish companies have analogies with actions of foreign companies – export activity is available for all companies (SMEs and corporations), and the greater involvement is in the target market, the more it is likely that these are large companies, possessing capital for FDI. Analysis of the literature of the subject is based on Polish and German literature, for comparative and cognitive purposes – in order to present the achievements of Polish entrepreneurs to whom it may concern.
