Procedure for Market Analysis in the Research, Development and Innovation Management Unit (R+D+I) of the University of Mindelo

Abstract

Research, development and innovation (R + D + i) is a competitive factor in organizations and refers to a set of specificities that determine the need for efficient and efficient management. The objective of this scientific paper was to show the application of a procedure for the market analysis of the R & D & I management unit of the University of Mindelo, Republic of Cape Verde. The results achieved by the application of the procedure allowed to perfect the decision-making process in response to the needs of the clients represented by the companies ENAPOR, ELECTRA, among others. In the same way strengthen projects related to the development of software to support business management and its financing from external sources, as well as the competitiveness of the organization.

Keywords

• análisis de mercado
• análisis de clientes
• proceso de gestión de investigación
• desarrollo
• innovación
• I+D+i.