STUDY REGARDING CONSUMPTION OF ORGANIC PRODUCTS IN ROMANIA

Abstract

The recent statistical data and market studies have shown that the organic products market is on a continuouslyupward trend in Europe and globally. For Romania, organic agriculture represents a market niche that is stillinsufficiently exploited, with a definite and real development potential of the agricultural sector. The role of theconsumer is decisive for the evolution trends and future prospects of any market. A questionnaire based quantitativeresearch was done to find out the Romanian consumers’ behaviour related to organic products, which allowed theestablishment of the weight of organic products consumers within the population interviewed, the extent to whichthe characteristics of organic products, brands and categories known and consumed are acknowledged. The studyalso pursued the evaluation of motivational factors which determine the purchase, market appraisal between thealleged favourable attitude towards organic products and product consumption, the evaluation of the way in whichthe Romanian organic products’ quality is perceived in relation with their price.The study shows an increase in consumer interest for “healthy” products, so that the change according to theirbehaviour shall generate an increase in the organic products market in Romania.

Keywords

• consumption
• organic products
• Romania