IMPACT OF GLOBAL RETAILERS ON REGIONAL MARKET PARTICIPANTS

Abstract

The given article is focused on a topical subject of global trade networks and the current trends of their development on a regional retail market. The authors believe that deep integration of international networks in the regions significantly increases the competition among network operators in the trade sector and creates a certain challenge for Russian retailers, and require introduction of innovative management techniques, automation of operational processes, expansion of assortment, better service, lower prices, etc. Research and assessment of the parameters given in the article help verifying an effect of international networks on the development process of regional market participants.

Keywords

• international trade networks
• retail chains
• regional market appeal
• sustainable development