PredicTour: Predicting Mobility Patterns of Tourists Based on Social Media User’s Profiles

Abstract

This paper proposes PredicTour, an approach to process check-ins made by users of location-based social networks (LBSNs), and predict mobility patterns of tourists visiting new countries with or without previous visiting records. PredicTour is composed of three key parts: mobility modeling, profile extraction, and tourist mobility prediction. In the first part, sequences of check-ins within a time interval are associated with other user information to produce a new structure called “mobility descriptor”. In the profile extraction, self-organizing maps and fuzzy C-means work jointly to group users according to their mobility descriptors. PredicTour then identifies tourist profiles and estimates mobility patterns of tourists visiting new countries. When comparing the performance of PredicTour with three well-known machine learning-based models, the results indicate that PredicTour outperforms the baseline approaches. Therefore, it is a good alternative for predicting and understanding international tourists’ mobility, which has an economic impact on the tourism industry when services and logistics across international borders should be provided. The proposed approach can be used in different applications, such as in recommender systems for tourists or in decision-making support for urban planners interested in improving tourists’ experiences and attractiveness of venues through personalized services.

Keywords

• Location-based social network
• mobility
• international tourism
• social and urban computing
• machine learning