PUBLIC DIPLOMACY OF THE EUROPEAN UNION AND ITS REFLECTION IN THE REPUBLIC OF MOLDOVA

Abstract

This article explores the public diplomacy of the European Union at the current stage and its reflection in the Republic of Moldova. The methods and techniques of public diplomacy have been used in the foreign policy of states over the centuries, however, only in the second half of the twentieth century they began to turn into a conscious state policy, with a solid theoretical and legislative framework. Public diplomacy is the most efficient and frequently used method of implementing the “soft power” of the state, which includes cultural, educational, sports, journalism, scientific, etc. projects, focused on interaction with the elite and society in other countries and which aims to create an attractive image of their country. The EU started to develop intensively public diplomacy and strategic communication actions in the Republic of Moldova in order to inform effectively the citizens of Moldova about its assistance and support in the process of the European integration of the country. Therefore, this article analyses the specific tools and strategies of public diplomacy applied by the European Union in the Republic of Moldova.

Keywords

• public diplomacy
• soft power
• state image
• strategic communication
• european union
• republic of moldova.