The Attitude towards Smartphones and its Influence on Process, Social and Compulsive Usage

Abstract

The smartphone plays a major role in providing and integrating more features into a single device for the purpose of communication, entertainment, information seeking, e-services, healthcare, and agriculture. As such, it is important to study the influence of smartphones on various contexts. Hence this research looked at the influence of attitude on usage types among smartphone users in Chennai city, Tamil Nadu during October 2017. The study adopted the survey method to get responses from smartphone users. The result of the study indicates that the respondents of the study have a more positive attitude towards smartphones. The smartphone is mostly accessed for social use among the participants. With respect to age group, anxiety and compulsive use are significant and other variables are found to be non-significant. Males have a significant role in a negative attitude towards compulsive and social usage, and females have an important role in a positive attitude towards process and social usage and anxiety towards process usage.

Keywords

• process usage
• smartphone
• social usage
• technology attitude
• technology influence