Research on the integration of regional culture into food packaging design under the background of cultural and tourism integration

Abstract

Under the background of cultural and tourism integration, the article expounds on the necessity and solution of integrating local culture into local food packaging design. By exploring the logical relationship between local culture and packaging design, analyze successful food packaging design cases in the field of market consumption and cultural communication. It is pointed out that the main pain points of the integration of local culture into food packaging design at present are the breaking of the situation of locality and modernity, the transformation of local cultural heritage resources, the upgrading from daily to gift, and the stylization and rejuvenation. The breaking of the pain points is the only way to realize the virtuous circle of mutual promotion between product sales and cultural communication in the integration of culture and tourism.

Keywords

• cultural and tourism integration
• local culture
• food packaging
• packaging design