PeerJ Computer Science (Nov 2024)
Application of big data and artificial intelligence in visual communication art design
Abstract
In the era of continuous development of computer technology, the application of artificial intelligence (AI) and big data is becoming more and more extensive. With the help of powerful computer and network technology, the art of visual communication (VISCOM) has ushered in a new chapter of digitalization and intelligence. How vision can better perform interdisciplinary and interdisciplinary artistic expression between art and technology and how to use more novel technology, richer forms, and more appropriate ways to express art has become a new problem in visual art creation. This essay aims to investigate and apply VISCOM art through big data and AI methods. This essay proposed the STING algorithm for big data for multi-resolution information clustering in VISCOM art. In addition, the convolutional neural network (CNN) in AI technology was used to identify the conveyed objects or scenes to achieve the purpose of designing art with different characteristics for different scenes and groups of people. STING is a multi-resolution clustering technique for big data, with the advantage of efficient data processing. In the experimental part, this essay selected a variety of design contents in VISCOM art, including logo design, text design, scene design, packaging design and poster design. STING and CNN algorithms were used to cluster and AI-identify the design elements 16 of the design projects might contain. The results showed that the overall average clustering accuracy was above 82%, the accuracy of scene element recognition mainly was above 80%, and the accuracy of facial recognition was above 80%; this showed that this essay applied AI and big data to the design of VISCOM, and had a good effect on the clustering and identification of design elements. According to expert scores, these applications’ reliability and practicality scores were above 70 points, with an average of about 80 points. Therefore, applying big data and AI to VISCOM in this essay is reliable and feasible.
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