Identification of the Determining Factors of the Export Performance in the Food Industries

Abstract

In this study, which is in the course of help to the development of the export and the export marketing in the realm of the food industries, ten factors including the firms size, the export experience, the export stimuli, the export problems, the competitive advantages, the export commitment, the adaptation product strategy, the adaptation pricing strategy, direct export channel and overseas advertising expenditures were examined. In order to collect the information related to these factors, the questionnaire, made by the researcher, was distributed among the export productive companies of the food stuffs in Tehran province and then it is analyzed using the statistical technique of the modeling of the structural equations. The research hypotheses indicate that there is a significant relation between the ten factors and the export performance of these companies.

Keywords

• Competitive Advantages
• Direct Export Channel
• export commitment
• Export Experience
• Export Stimuli