STRATEGI MEDIA RELATIONS HUMAS PEMERINTAH KOTA BEKASI DALAM UPAYA PENANGANAN WARTAWAN TIDAK RESMI

Abstract

In connection with the widespread emergence of unofficial reporters in the Local Government, Public Relations need to make efforts to enable the systematic relationships and good communication between the Regional Government and the press. A good relationship with the press can do is public relations 'media relations'. The purpose of this research is to analyze the role of Public Relations Bekasi city government in an effort to create a good relationship between the local government of Bekasi to the crew away from the media so journalists' unofficial group of disorders. The method used is descriptive Qualitative data collection techniques of observation and in-depth interview. The results showed that fostered good relations Bekasi Regional Secretariat of Public Relations with official reporters indirectly has distanced interference from unofficial reporters. Unofficial reporter group proved not dare mingle with official reporters, because their actions contrary to the official reporters, such as asking for money to the informant, asking for compensation from the news that is made, until the resource persons threatened with negative publicity issue.

Keywords

• media relations
• public relations
• unofficial reporters