Shipin yu jixie (May 2024)

The presentation techniques of technological sense in food packaging design

  • TANG Hua

DOI
https://doi.org/10.13652/j.spjx.1003.5788.2023.60133
Journal volume & issue
Vol. 40, no. 4
pp. 107 – 111,157

Abstract

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Integrating technological elements or showcasing technological features in food packaging design can present unique visual effects and functional value, enhancing product image and brand value. This paper further optimizes the presentation effect of technology in food packaging design and enhances the market competitiveness of products through clear design positioning, exploration of diverse expressions, integration of traditional culture, and reflection of humanistic care.

Keywords