Memoria, linguaggio e innovazione

Abstract

We talk about creativity as the most important gift of Italian design. Creativity is the fruit of a particular sum of components, people, places, deposits and culture, and the term, if understood in the narrowest of exceptions, risks appearing misleading or even leading to trivialization. Italian design, in fact, is not the sum of Italian designers but a more complex phenomenon, which implies a local culture and a historical-economic-environmental situation that refers to the early post-war years.

Keywords

• innovation
• italian design
• made in italy