Acta Universitatis Danubius: Communicatio (Jul 2009)

Mobexpert - Reprezentări Semiotice ale unui Stil de Viaţă

  • Camelia-Mihaela Cmeciu

Journal volume & issue
Vol. 3, no. 1
pp. 162 – 166

Abstract

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The lack of space triggers, in postmodernism, the creativity of the furniture designers. The tendency of abundance and of filling the traditional space with ancient objects is replaced with a certain fluidity of some simple structures which will turn into an indexical sign of a certain life style. Having as theoretical background the semiotic framework of Jean-Marie Floch ([1995] 2000), Jean Baudrillard ([1968] 1996) and the representatives of the Groupe μ (1992), the aim of this paper is to analyse the four semiotic valorizations on which an advertisement of Mobexpert is structured.

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