Semiotic characteristics of the Internet media-texts

Abstract

Range expansion of the semiotics codes participating in formation of new type of texts - mediatexts - has led to the necessity of researching the texts' polycode structure in an epoch of the postindustrial society, most brightly represented in the Internet, in particular, in the Internet advertising.

Keywords

• семиотический код
• медиатекст
• поликодовость
• креолизация
• интернет-реклама