Big Data & Society (Jan 2022)

Ideological variation in preferred content and source credibility on Reddit during the COVID-19 pandemic

  • Wallace Chipidza,
  • Christopher Krewson,
  • Nicole Gatto,
  • Elmira Akbaripourdibazar,
  • Tendai Gwanzura

DOI
https://doi.org/10.1177/20539517221076486
Journal volume & issue
Vol. 9

Abstract

Read online

In this exploratory study, we examine political polarization regarding the online discussion of the COVID-19 pandemic. We use data from Reddit to explore the differences in the topics emphasized by different subreddits according to political ideology. We also examine whether there are systematic differences in the credibility of sources shared by the subscribers of subreddits that vary by ideology, and in the tendency to share information from sources implicated in spreading COVID-19 misinformation. Our results show polarization in topics of discussion: the Trump, White House, and economic relief topics are statistically more prominent in liberal subreddits, and China and deaths topics are more prominent in conservative subreddits. There are also significant differences between liberal and conservative subreddits in their preferences for news sources. Liberal subreddits share and discuss articles from more credible news sources than conservative subreddits, and conservative subreddits are more likely than liberal subreddits to share articles from sites flagged for publishing COVID-19 misinformation.