Frugal innovation as a key to supply chain success: projection into the Moroccan context

Abstract

In an economic environment characterized by rapid technological change and limited natural resource constraints, the frugal innovation approach is perfectly situated. This approach considers an economical and alternative solution especially for emerging countries by minimizing the use of funding and scarce natural resources, leading to the design of sustainable supply chain concepts capable of meeting the different consumer demands and integrating into the new global economy. This work serves to: simplify the frugal innovation approach by reviewing the separate definitions of innovation and frugality, the evolution of the approach throughout history, and comparisons of types of innovation; find the intersections and complementarities of these notions with the supply chain of the future; and seize opportunities to apply this frugal innovation approach in an emerging economy such as Morocco. The research has shown that frugal innovation can be implemented in both developing and developed countries and is one of the important factors in developing the economy and making it more competitive.