Bìznes Inform (Jul 2019)
Projecting the Development of Tourism Enterprises on an Innovative Basis: Methodology of Analysis and Policy of Provisioning
Abstract
The article is aimed at forming the methodologic-practical foundations of analysis and projecting of the development of tourism enterprises on an innovative basis. It is demonstrated that Ukraine has unique and diverse settings and resources, high potential for development of the tourism industry and tourism enterprises. It is stated that these opportunities have not been materialized, and the national tourism enterprises do not completely fulfill their inherent socio-economic functions and objectives. It is concluded that the further promotion of the national tourism enterprises is largely determined by its strategizing with a focus on introducing innovations in all business processes without exception. Some aspects of the theoretic-methodological discourse regarding the concept of innovative development of tourism enterprises are provided. In order to formulate conclusions about the current status and prospects for the development of tourism enterprises, an analysis was carried out at the micro level (the research objects were 8 tourism enterprises of the Ivano-Frankivsk region); conclusions were drawn on the positive aspects and opportunities, factors and obstacles to the innovative development of the tourism enterprises under consideration. The main results of the six expert surveys conducted in 2016-2018 on the problematic aspects of security, as well as the weight of the components of innovative development of tourism enterprises are presented. The results of an evaluation of the status of innovation activities by the types of innovations of tourism enterprises are provided. The results of calculation of integrated indices of innovative development of tourism enterprises are presented. The structure of the importance of types of innovations of tourism enterprises is evaluated. Based on the results of the expert survey and analysis of the status and tendencies of development of the enterprises analyzed, the strategic priorities of innovative development of Ukrainian tourism enterprises are substantiated. It is concluded that it is necessary to develop the proper institutional support in the enterprise, to direct innovative processes towards achieving the intended goal and defined strategic priorities. The structure of the managerial-infrastructure mechanism for innovative development of tourism enterprises is proposed, the introduction of which will ensure the improvement of the management of innovative projects, the capitalization of innovations, the integration of the resource base of innovative modernization and diversification of the risks of innovation activities of the national tourism enterprises.
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