Advertising communication in small and medium-sized businesses

Abstract

The article provides the overview of advertising communication in small and medium-sized businesses, in particular, BTL advertising media, as communication support of contacts in the sphere of “supply and demand”. Modern communicative practices give examples of the many variations in this area that help realize the economic challenges of this type of business and the needs of the population.

Keywords

• малый и средний бизнес
• рекламная коммуникация
• обеспечение обмена
• ATL и BTL- коммуникации