La Casa Blanca de México en Twitter: de la catarsis lúdica a la movilización social

Abstract

The aim of this paper is to analyze the role of Twitter as a space to denounce corruption, specially that involving networks of complicity between public and private sectors. To do this, contents referring to the White House of former Mexican President Enrique Peña Nieto (2012-2018) are explored. The corpus includes trending topics of key dates between November 2014 and March 2015, as well as tweets and memes with the most interactions. Results show that intense activity on Twitter, although at first was encouraged by humour and lead to misogynistic and discriminatory discourses, specially in internet memes, turned itself into far more than a ludical and ephemeral cathartic discourse, and joined a digital mobilization that, far beyond the denounce of corruption, expressed other social grievances and defended fredom of expression in the face of attempts to censure the media, in such a way that this corruption event had devastating consequences for the ongoing government.

Keywords

• twitter
• digital mobilizations
• scandal
• peña nieto
• corruption