The relationship between strategic orientation and organizational performance (Case study: auto part manufacturing companies in East Azerbaijan province)

Abstract

The strategic key position of labor on organizational decision making caused the study of the relation between strategy and its performance results using balanced score-cards procedure. The research method was descriptive correlation. The statistical population included 700 people of managers and the manufacturing industries owners' active in producing auto spare parts in East Azerbaijan province. Using Morgan's table the sample size was 195 people. The results indicated that labor strategy had a positive and crucial role on organizational performance and hyperactivity foresight, analytical, risk-taking and defensive dimensions have a positive and significant relationship with organization performance.

Keywords

• strategic orientation
• organizational performance
• balanced score-card