Customer Satisfaction Survey to Tourist Destination Baile Herculane

Abstract

The idea from which this paper starts is to discover the level of satisfaction of the consumer towards Baile Herculane tourist destination. Satisfaction, the main factor of this analysis was assessed by reference to services offered accommodation in Herculane, catering services, establishments of leisure, of treatment facilities and spa. Of the facilities they provide tourism, infrastructure and planning walking trails. Also the behavior and attitude of employees in the field to the consumer was introduced in the analysis, their preparation and how the institution / organization treats the customer. Appearance sightseeing and access to these objectives can also influence consumer behavior towards the destination.

Keywords

• consumer
• satisfaction
• tourism
• research
• behavior
• advertising