Mediating role of innovation heuristics on the relationship between pioneering innovative orientation and organisational performance: Insights from diverse stakeholders

Abstract

We conducted two studies (N = 263) to examine the relationship between the pioneering-innovative orientation of managers, innovation heuristics and organisational performance. Study 1, containing a diverse stakeholder sample (n = 201) found that the two hypothesised innovation heuristics, i.e., search and adapt heuristics and fast and frugal heuristics, significantly mediated the relationship between the pioneering innovative orientation and perceived organisational performance. In Study 2, analysis based on a sample of senior business leaders and entrepreneurs (n = 62) confirmed that pioneering innovative orientation and the two identified innovation heuristics significantly predicted the 3-year average annual turnover of firms.

Keywords

• Innovation
• Heuristics
• Excellence
• Performance