Commonalities and Dissimilarities in the Process of Innovation Management. A Comparable Perspective Based on Business Size

Abstract

Innovation is essential in the development of well-established companies, and economies. Companies that place a high priority on innovation are better prepare to overcome obstacles and to identify new growth opportunities. However, developing an effective innovation strategy can be a difficult and complicated task. To study the way innovation is approached in food organizations, in Romania, was carried out exploratory research, structured on 5 important topics: how organizations are defining innovations, what kind of innovations are developed, how innovation is implemented and managed, what measurement methods are used, and which is the strategy for the innovation management. The aim of the paper is to point out the commonalities and dissimilarities in the definition and process of innovation in small and medium organizations in parallel with big organizations. The authors could reveal important aspects to be considered for an innovation management model that could fit all food businesses, regardless of size.

Keywords

• innovation management
• innovation measurement
• product innovation
• process innovations
• business development