DEVELOPING E-COMMERCE MARKET (illustrated by developing and implementing the project of e-shop of children’s goods)

Abstract

E-commerce is one of system-forming elements of Russian economy. Fast development of information technologies in line with a new stage of economic relations fosters proliferation of e-commerce. Advantages of new information technologies attract more and more participants of economic relations, change the quality of commercial deals. The author selected such an approach to defining e-commerce (commercial activity using internet technologies), which requires detailed consideration of the process of development and effective functioning of the internet-shop. It is not only a place for making deals or web shop-window but a site for effective communication with potential and real customers. Professional design of the internet-shop site can affect the opinion of potential customers and ensure max profitability of investment. These ideas explain the acute character of the article, whose aim is to review and consider the key stages of development and implementation of the internet-shop project illustrated by children’s goods market.

Keywords

• электронная коммерция
• факторы развития электронной коммерции
• интернет-магазин
• веб-сайт
• структура сайта
• юзабилити
• конверсия
• рентабельность инвестиций
• рынок детских товаров.