Gestão das inovações incrementais, o caso Omeprazola Management of incremental innovations, the case Omeprazole

Abstract

Our report shows the strategies adopted by pharmaceutical industry in the development of incremental innovations, through the development carried out after the launch of omeprazole. Some improvements are really necessary and others are used only as a market strategy and evergreening.

Keywords

• incremetal innovation
• omeprazole
• patent