How Nestle Applied Shared Value Creation in Agriculture Sector to achieve Sustainable Agriculture and Make more Profit «Nestle Model»

Abstract

This paper explains how Nestlé used the shared value concept to make agriculture more sustainable and achieve more profit by creating business value. Based on qualitative research, we use a case study approach to investigate the idea of shared value in achieving sustainable agriculture. We analyzed Nestlé programs in three areas: rural development, environmental sustainability and the Water field. We found that applying the shared value concept by nestle make agriculture more sustainable and leads to business value.

Keywords

• Sustainable Agriculture
• Shared Value Creation
• Business Value
• Environmental Value
• Social Value