MAIN FACTORS FOR THE FORMING OF REPUTATION IN THE PROCESS OF BUILDING A COMPETITIVE ADVANTAGE OF DEVELOPMENT ENTERPRISES – THE RESULTS OF EMPIRICAL RESEARCH

Abstract

The paper analyzes the factors influencing the reputation of development enterprises. The text provides an answer to the question of what factors are important in shaping the reputation in the process of obtaining a competitive advantage for a development company. An analysis of secondary sources verified the results of the empirical research in the form of a panel of experts. The most important factors in building the reputation were distinguished on the basis of expert evaluations. They include: level of the customer service, previous reputation, the credibility of the company, trust in the company, the company's experience, relations with entities of the market environment, relations with subcontractors, safety of the financial situation, payment terms, the price level, unit cost of the production, the quality of work, locations of completed investments, timely delivery, functionality of products, diversity of housing offer, the quality of materials used, the scope and quality guarantee, the recognition of brand of products, brand identification of the enterprise, organizational culture, skills of the management of developer, professionalism of employees. In addition, an analysis has been carried out with a cross-impact method using the MIC-MAC program. The conclusions of the conducted studies allowed to extract a list of the most important factors in forming the reputation in the process of building a competitive advantage by developers There has also been a systematization of factors affecting the reputation of the development enterprises and the factors which the reputation of the development companies is affected by.

Keywords

• reputation, competitiveness, development enterprises, a panel of experts, the cross-impact method