Assessment of health communication practice on hepatitis B in Southwest Nigeria

Abstract

In line with the Sustainable Development Goal 3:3 of ending the epidemic of hepatitis by year 2030, there is a global call for strategic information to understand viral hepatitis. Existing studies on hepatitis B virus (HBV) in Nigeria have primarily focused on health practitioners and their patients, to the neglect of detailed empirical data on health communication practice, especially as it relates to semi-urban and urban demographic information. The study set to find out the communication strategies employed by government and non-government organisations working on HBV, as well as the preferred health communication channels for hepatitis B by semi-urban and urban residents. The study adopted a mixed method. The qualitative method assessed the communication strategies employed by government and non-government health-related agencies in informing people on HBV in Nigeria while, the survey examined the preferred health communication channels for HBV management among 582 semi-urban and urban residents in Lagos, Oyo, and Ogun States, Southwest Nigeria. Bivariate analyses were performed on demographic variables and preferred health communication channels for HBV by states. This study found that government agencies and non-government organisations working on hepatitis B predominantly make use of interpersonal communication in getting the people informed of HBV. Also, residents of Southwest Nigeria (elderly, 71.4% (Lagos), married couples, 53.7% (Ogun)) preferred the internet as a health communication source for hepatitis B information as against traditional means of television, radio and print platforms.

Keywords

• communication strategies
• government
• information use
• health communication
• hepatitis b
• non-government organisation