Business plan to assess the viability in the micro-business sector of vehicle spare parts

Abstract

ABSTRACT The objective of this research was to create a business plan to market spare parts for the automotive park in the Gualaceo canton. The methodology applied in this study was a descriptive investigation with a mixed-methods approach in addition to the deductive-inductive method. As a result of this research, the main competitors, type of vehicles that exist in the canton and the low satisfaction of consumers were determined, making a scheme that, when analyzing their factors, gives us positive results and allows us to visualize and take advantage of the business opportunity. The business plan is a tool of great importance since it allows planning the creation of companies with the purpose of developing the business in the most efficient possible way.

Keywords

• empresa
• estudio de mercado
• estudio de audiencia
• vehículo automotor.