O uso de pesquisas eleitorais no colunismo político: uma comparação entre O Globo e La Nación nas eleições presidenciais de Brasil (2014) e Argentina (2015)

Abstract

In this paper, we compare the political columns of Merval Pereira (O Globo) and Joaquín Morales Solá (La Nación) published during the electoral campaigns of Brazil (2014) and Argentina (2015), respectively, in order to identify how they used the results of opinion polls in their analyses. From a theoretical and methodological standpoint, we conducted a framework analysis, as proposed by Entman, of the texts of both columnists. The omission of candidates that are poorly positioned in the polls, the defense of tactical voting in favor of the opposition alternative most likely to win and the promotion of an alleged desire for change were some of the observed frameworks related to the alignment of argumentative strategies developed by the columnists in favor of the opposition tickets.

Keywords

• electoral polls
• political journalism
• opinion columnists