IMPORT SUBSTITUTION AS AN INSTRUMENT OF STRATEGIC PLANNING AND FORECASTING AT INDUSTRIAL ENTERPRISES

Abstract

The article deals with import substitution as a governmental policy and as a challenging strategy of enterprise development. Purposes and specific characteristics of the three main import substitution strategies -domestic-oriented, external-oriented and mixed - are outlined. Different stages of import substitution strategy development are set forward: for industrial enterprises to be founded - at the stage of business planning, for operating industrial enterprises - at the stage of the company strategy review. The definitions of «import substitution:}, «domestic manufacturer:: and «production localization:: are specified.

Keywords

• импортозамещение
• стратегия
• отечественный производитель
• стратегическое планирование и прогнозирование
• локализация производства
• import substitution
• strategy
• domestic manufacturer
• strategic planning and forecasting
• production localization