Brazilian Cinema: A Comparative Study between Fundraising Through Mechanisms of Public Incentive versus the Selling Revenue on the Brazilian Box Offices

Abstract

Responsible for maintaining active the actual cinematographic production, the politics of incentive to cinema do not guarantee an equal state of recourse capture for all the movies produced in the country as well as provoke discussion which relate production quality to volume capture, in which has taken to the creation of the common sense that says that movies which present elevated recourse fund must present best-selling results. Therefore, this study has the objective of analyzing the relation between the recourse volume captured from the mechanisms of public incentive and the selling volume on the Brazilian box offices. Due to that, descriptive research was made, with documentary character and quantitative approach. The data used in this study is related to information towards fundraising and income about the box office of 666 brazilian movies released between 1995 and 2012, while the statistical analysis used was the 'Spearman correlation' coefficient. The results showed that there is a strong positive correlation between the two variablesanalyzed, revealing a trend of movies with high fundraising are the ones that register the highest grossing box office. Data analysis also revealed that there is a concentration of both incentive funds (61%) as income at the box office (75%) in films with volume greater uptake of R $ 3 million.

Keywords

• Recourse capture
• Mechanisms of incentive
• Box office
• Brazilians movies