Contemporary Marketing Tools Used from Bulgarian Private Dentists

Abstract

ABSTRACT This study examines the use of different marketing tools among dentists for the development of private dental practices. Material and methods A phone call survey was conducted. The survey consisted of questions related to the use of different marketing tools used by dentists for the development of their practices. Results The most used contemporary marketing tools from Bulgarian dentist are the presence of web site (24.3%) and social media advertisement (21.57%). The less used tools are media advertisement (0.68%) and the use of flyers (1.36%). Conclusion Dentists are not well acquainted with the contemporary marketing tools. The internal marketing is most secure tool for attracting new patients. Internet technology gives opportunity for additional form of rapid communication and advertisement on a moderate price.

Keywords

• Marketing, Internet, media, management, dentistry, communication